Who we are
TiMa Brands is an owner-managed brand company. We develop products with their own design that add real value to everyday life – at prices everyone can afford. You'll find us on Amazon and other marketplaces.
Started small. Grown through hard work. Still far from done.
How it all began
A Couchbar hardly anyone believed in
It all started with a simple question: why do good products have to be expensive? Our answer was the LURETI Couchbar, with its own design and clever functionality. To be honest, we hardly expected it to sell. Then it caught on – as a gift for special occasions and as a companion for cosy movie nights. From then on, it was clear: this works.
An idea becomes LURETI
That same year, we registered LURETI as a trademark. It laid the foundation for our own products, our own design and our own standards.
A second product and a lot of hard work
With the next product, the journey really took off. Since then, we've put our heart into every detail, every day: checking samples, improving packaging, acting on customer feedback.
TiMa Brands: owner-managed and full speed ahead
LURETI has grown into a family of brands: LURETI Home & Living, LURETI Kidz and POOLVIA. We keep up the momentum while thinking long term. No investor, no exit plan – just brands that last.
Our values
01Real value at a fair price
Good products shouldn't be a luxury. We develop solutions that genuinely help in everyday life, at prices everyone can afford.
02Original design, not mass-market
Every product starts with its own idea and its own design, thought through down to the last detail.
03Family is our benchmark
We only sell what we'd give our own family.
04Doing, not talking
We check samples ourselves, take care of every detail and are always easy to reach.
05Built for the long term
Owner-managed, no investor, no short-lived trends. We're building brands for the years ahead.
Three brands. One shared standard.
